How to link Google Search Console to Google Analytics 4
Open Admin, then Search Console links under Product links, click Link, choose your Search Console property and a web stream, then review and submit. About 2 minutes. You must be a verified owner in Search Console and have the Editor role in GA4.
This is for anyone who wants their search queries and landing pages to show up next to their Analytics data. You open Admin, find Search Console links under Product links, click Link and choose your property. GA4 itself nudges you to do this on the Home page when you are eligible.
Before you start
You need to be a verified site owner of the Search Console property and have edit permissions on the GA4 property.
- Time
- About 2 minutes
- Account
- pinafly.com's own GA4 property, walked read-only
| Role | What it can do here |
|---|---|
| Search Console verified owner | Needed to link. The chooser says you must be a verified site owner of the Search Console property, and only properties you own are listed. |
| GA4 Editor or above | Needed to link. The panel says you must have edit permissions on the GA4 property. The Home recommendation says at least the Editor role. |
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1
Open Admin
In Google Analytics, click Admin, the gear icon at the bottom of the left menu.
You should see: The Admin page with the Account settings and Property settings groups.
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2
Open Search Console links
Under Product links, click Search Console links.
You should see: A page called Search Console links with a Link button and a table, or No links yet.
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3
Click Link
Click Link at the top right of the table.
You should see: A panel called Create a link with Search Console with the setup text and three steps.
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4
Choose your Search Console property
Under Choose Search Console property, click Choose accounts, tick your property in the list and click Confirm. Domain properties are shown as the domain, for example example.com.
You should see: Your property listed under step 1, and the Next button no longer greyed out.
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5
Select the web stream
Click Next, then choose the web stream of your site under Select Web Stream.
You should see: Step 2 shows the stream you chose.
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6
Review and submit
Click Next, check the property and the stream under Review and submit, then click Submit.
You should see: The link appears on the Search Console links page with today's date under Date linked.
If it does not work
Your Search Console property is not in the list. The chooser only lists properties for which you are a verified site owner. Check Users and permissions in Search Console and ask an Owner to make you one, or verify the property yourself.
You cannot click Link, or you are refused. You need edit permissions on the GA4 property. Ask an Administrator to give you the Editor role.
The link is made but no Search Console reports appear. We have not walked past the link, so we cannot say how long Google takes. Give it a day and check the Search Console links page shows the link.
Questions
Where do I link Search Console in Google Analytics 4?
Click Admin, the gear at the bottom of the left menu. Under Product links, click Search Console links, then click Link.
Why does Analytics say it recommends linking?
When you are a verified owner of a Search Console property and have at least the Editor role, the Home page shows a Recommendation card that offers the link, with Link Account as its button and a note that setup takes about a minute.
What do I need before I can link?
You must be a verified site owner of the Search Console property and have edit permissions on the GA4 property. The chooser only lists properties for which you are a verified owner.
Who will be able to see my Search Console data in Analytics?
The setup text warns that anybody with access to the Google Analytics property may be able to see the data for the linked Search Console property, and that your email address is recorded and may be visible to authorized users.
How do I know whether it is already linked?
The Search Console links page lists each link with the property name, type, web stream, stream id, who linked it and when. When there is no link it says No links yet.
How we checked
Verified 11 Oct 2026 against the live interface on pinafly.com's own GA4 property, walked read-only.
What we observed
- The Home page showed a Recommendation card titled with our own Search Console property, noting we are a verified owner with at least the Editor role, with Link Account as its button and a one minute setup estimate.
- In Admin the Product links group lists many links, including Google Ads links, BigQuery links and Search Console links.
- The Search Console links page has a Link button and a table with the columns Search Console property name, Search Console property type, Web stream, Stream id, Linked by, Date linked and Row details, and read No links yet for our property.
- The link flow is called Create a link with Search Console and has three steps, Choose Search Console property, Select Web Stream and Review and submit, with Next greyed out until you choose a property.
- The property chooser is titled Link to a property I manage, lists every Search Console property the account owns with its type (Domain or URL-prefix), and has a Confirm button.
Related guides
Ready to do it?
Run these 6 steps on your own Google Analytics 4 page. Each step shows in a panel on the page, Next when you are ready.