How to add a user in Google Analytics 4
Open Admin, then Account access management, click the plus button and choose Add users. Enter their email address, pick a role and click Add. About 2 minutes. You need the Administrator role on the account.
This is for whoever runs a Google Analytics 4 account and needs to give a colleague, an agency or a contractor access to it. You open Admin, then Account access management, add their email address, pick a role and click Add, and you need the Administrator role on the account to do it.
Before you start
You need the Administrator role on the account.
- Time
- About 2 minutes
- Account
- A real Google Analytics 4 account, read-only walk (the dialog was opened and closed, nobody was added)
| Role | What it can do here |
|---|---|
| Administrator | Can open Account access management and add users. This is the role you need for this guide. |
| Editor, Marketer, Analyst or Viewer | Cannot manage users. Ask an administrator to add the person, or to give you the Administrator role. |
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1
View screenshot
Open Admin
Click Admin, the gear icon at the bottom of the left menu.
You should see: The Admin screen, with an Account card and a Property card.
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2
View screenshot
Open Account access management
Under Account settings, in the Account card, click Account access management. To give someone access to one property only, click Property access management in the Property card instead.
You should see: A list of the people who already have access, with a blue plus button at the top right.
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3
View screenshot
Click the plus button, then Add users
Click the blue plus button at the top right of the list. The menu has two entries, Add users and Add user groups. Choose Add users.
You should see: A form with an Email addresses field.
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4
View screenshot
Enter their email address
Type the email address of their Google account under Email addresses. Leave Notify new users by email ticked if you want them to get an email.
You should see: The address in the Email addresses field and the Notify new users by email box ticked.
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5
Choose a role
Under Direct roles and data restrictions, pick Administrator, Editor, Marketer, Analyst or Viewer. Viewer is selected by default. Pick the lowest role that lets them do the job.
You should see: One role selected, Viewer unless you changed it.
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6
Click Add
Click Add at the top right. They appear in the list straight away.
You should see: The person in the access list.
If it does not work
You cannot find Add users or the plus button. You need the Administrator role on the account to manage users. Ask an administrator to add you or to do this for you.
You only want them to see one property. Use Property access management in the Property card instead of Account access management.
Questions
What role do I need to add a user in Google Analytics 4?
The Administrator role on the account. Without it you will not find the plus button or the Add users entry.
Can I give someone access to just one property?
Yes. Click Property access management in the Property card instead of Account access management in the Account card.
Which role should I give the person?
The lowest role that lets them do the job. The choices are Administrator, Editor, Marketer, Analyst and Viewer, and Viewer is selected by default.
Will the person get an email?
Only if Notify new users by email is ticked when you add them. Leave it ticked if you want them to get one.
Which email address do I enter?
The email address of their Google account, under Email addresses.
How we checked
Verified 6 Oct 2026 against the live interface on a real Google Analytics 4 account, read-only walk (the dialog was opened and closed, nobody was added).
What we observed
- The plus button at the top right of the list opens a menu with exactly two entries, Add users and Add user groups.
- The roles offered under Direct roles and data restrictions are Administrator, Editor, Marketer, Analyst and Viewer, and Viewer is the one selected by default.
Related guides
Ready to do it?
Run these 6 steps on your own Google Analytics 4 page. Each step shows in a panel on the page, Next when you are ready.